Meetings Today 撰文分析为何 LinkedIn 公司主页难以帮展会积累观众并给出个人账号营销方法

It’s always uncomfortable when I tell a client that no one is looking at their LinkedIn company page content—especially when it’s announcing an event. And it is even more uncomfortable when they add up what that content cost them.

Nearly every event I work with has its own or is associated with a LinkedIn company page. The event or company’s social media lead usually owns it, filling the feed with speaker announcements, countdown graphics and the event-recap photo album. All of it goes on the company LinkedIn page, then nobody wants to explain why the numbers never move, because looking at those numbers makes them feel like they failed.

The good news is that it isn’t their fault. The bad news? They can’t fix it by continuing to use the company LinkedIn page.

In 2026, company page content accounts for roughly 1% of what the average professional sees on their LinkedIn feed. Two years ago, it accounted for 3%. The algorithm has all but stopped routing company content onto individual-user feeds. However, company page impressions are up 33% year over year, which is why this disconnect is so hard to spot. Company pages reach more people who care less.

The shift has been to focus on and push more founder and employee content. Those personal profiles outperform their own corporate pages by more than 300% in engagement and 270% in conversions.

Your event’s audience lives in the profiles of your organizers, your speakers and your exhibitors. Here’s how to make that event marketing shift and why it’ll make all the difference.

[Related: Why Meeting Planners Need a LinkedIn AI Visibility Strategy]

1. Put the Announcement in a Person

When the event lead or program chair writes the keynote announcement themself and explains why they chased that speaker in multiple company-page posts over the span of eight months, it stops being an announcement. Assign the news to named humans on your team, have them make a post on their personal LinkedIn accounts and then repost them on the company page for more exposure.

2. Use the First Hour

A colleague engaging with a personal LinkedIn post within 60 minutes of publication increases the post’s reach by 72%. Two substantive comments—thoughts and insights that share real value, not just your excitement for being there—in that window can double early traction. Put the post on your run of show and ensure it is on everyone’s show-day schedule.

3. Never Send a Copy-Paste Share

Small personal edits to a post or caption triple engagement compared to sharing a company page post word for word. Send your speakers and exhibitors the angle and the facts, then let them write it in their own voice.

[Related: The 2 LinkedIn Statistics Almost Nobody Is Watching]

4. Keep the Page for What It Does

Search, credibility, advertising and LinkedIn Events. Your company LinkedIn page earns its place as infrastructure, and it was never going to carry your audience on its own.

The uncomfortable conversation gets easier when I explain that event organizers already have an audience, it just isn’t where they think to look. It is sitting in the profiles of the dozens of people who work to bring the very event to life and, most of the time, nobody even asks them to post.

Wait and see what happens when you do.

Connect with Richard on LinkedIn.

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About the author

Richard Bliss is a LinkedIn Top Voices Influencer, author of Digital-First Leadership and international speaker across 22 countries. As CEO of BlissPoint Consulting, he has hosted technology conferences worldwide and helps executives master modern communication tools for strategic business advantage.