香港旅游发展局与Vinexposium签署五年协议 Vinexpo Asia将连续五年落户香港

The Hong Kong Tourism Board (HKTB) has, 30 October, signed a Memorandum of Understanding (MoU) with Vinexposium, organiser of wine and spirits trade events, formally establishing a five-year strategic partnership.

Under the agreement, Vinexpo Asia, the premier international wine and spirits trade exhibition in the Asia-Pacific region, will be staged exclusively in Hong Kong for five consecutive years from 2027 to 2031. The two parties also plan to expand the scale of the event and take it beyond the exhibition halls, drawing on Hong Kong’s distinctive dining, culture and lifestyle to create a citywide experience. The thinking is that this will attract more high-value visitors and help to drive growth across the tourism, hospitality, dining and retail sectors.

The The MoU was signed by Anthony Lau, HKTB executive director, and Déborah Sanchez, overseas events director of Vinexposium, on behalf of the two organisations. Dr Peter Lam, HKTB chairman; Rosanna Law, secretary for culture, sports and tourism; Mr Fabien Robert, deputy mayor of Bordeaux; and Philippe Tapie, elected member of the Bordeaux Gironde Chamber of Commerce and Industry, attended the ceremony to witness the signing.

Dr Lam said, “It is particularly meaningful that this is being announced during the Hong Kong Wine & Dine Festival. The occasion opens a new chapter in a collaboration founded on nearly three decades of mutual trust, deepening Hong Kong’s close ties with Bordeaux and the global wine and spirits market. Hong Kong’s role as the exclusive host city of Vinexpo Asia for five consecutive years not only reflects the confidence that international organisers and the global industry place in Hong Kong, but also reinforces the city’s position as Asia’s leading wine and spirits trading hub and the World’s Meeting Place. I am confident that the Hong Kong Wine & Dine Festival and Vinexpo Asia will complement each other, ensuring Hong Kong remains a key global hub for wine and spirits exchange, trade and experiences, promoting wine culture and boosting market interest, as well as fostering business exchange and supply chain support. By attracting both locals and high-value visitors, these two flagship events will generate broader economic benefits for the tourism, dining, hospitality and retail sectors.”

Tapie added: “Hong Kong has been an integral part of Vinexpo Asia’s journey since 1998, serving as a trusted meeting point for the global wine and spirits industry and a gateway to opportunities across Asia. By establishing Hong Kong as the annual home of Vinexpo Asia from 2027 through 2031, we are providing the continuity and certainty that businesses increasingly value, enabling producers, buyers and industry professionals to plan, connect and grow over the long term.”

Vinexpo Asia was previously staged in Hong Kong every alternate year. The first edition under the new annual format will be held at the Hong Kong Convention and Exhibition Centre 8-10 June next year.

The two parties are in the early stages of exploring a series of curated citywide activations to celebrate iconic wine and spirits cultures from Europe, the Americas, and the Asia-Pacific region. These will be complemented by wine tastings, food-and-wine pairing experiences and networking events across key districts in the city.

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