ComplexCon第十届首度移师洛杉矶，汇聚300余品牌并落地多元品牌激活

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ComplexCon's 10-year anniversary took place at the Los Angeles Convention Center.Photo: Presley Ann/Getty Images for Complex

LOS ANGELES—ComplexCon celebrated its 10-year anniversary this year, taking over the Los Angeles Convention Center and Crypto.com Arena Oct. 3-4. The festival brought together more than 300 brands, artists, and cultural voices across fashion, streetwear, design, food, and entertainment for two days of performances, conversations, immersive brand activations, and exclusive experiences.

ComplexCon first began in 2016 in Long Beach, Calif., before moving to Las Vegas for a record-breaking two-year run, which welcomed more than 70,000 attendees in 2025.

This year, Playboi Carti and Hiroshi Fujiwara, founder of Fragment Design, served as artistic directors, shaping the weekend’s programming and experiences. Fujiwara unveiled exclusive collaborations with Disney, Pokémon, the Los Angeles Dodgers, Ray-Ban, and more, while Playboi Carti's record label and rap collective 00pium took over L.A. LIVE with music and artist-led experiences.

Kanye West joined Playboi Carti on stage at the Crypto.com Arena. Photo: Jerritt Clark/Getty Images for Complex

On the festival floor, brands including Nike, Fear of God, Sp5der, VIVET, New Era, Ray-Ban, Palm Angels, and Vans showcased exclusive products and activations, alongside ThriftCon’s 100,000-square-foot vintage marketplace and the Family Style Food Festival.

North West attended ComplexCon on Oct. 4 with her dad, Kanye West. Photo: Jerritt Clark/Getty Images for Complex

Complex also staged its live “Sneaker of the Year” debate with Lil Yachty, Rich Paul, Shannon Sharpe, Joe La Puma, and Matt Welty. North West debuted her gothic-themed retail and ice cream pop-up, and Kai Cenat debuted his Vivet collection for the first time after his debut fashion show at New York Fashion Week.

Throughout the weekend, Google Pixel, Meta, Chase, Lexus, Toyota, Cash App, Modelo, and more also activated across the festival.

Keep scrolling to see more from ComplexCon 2026...

Complex's Listed Event

On Oct. 2, Complex hosted its second annual Listed event, celebrating 50 innovators shaping what's next across culture, fashion, music, art, and food. The night was presented by Lexus and Foot Locker, hosted by Union LA owner Chris Gibbs, and kicked off ComplexCon's 10-year anniversary weekend in Los Angeles. Photo: Courtesy of Complex

Guests enjoyed a menu of three dishes from Lexus culinary master chef Kwame Onwuachi before the 50 honorees were announced and gifted exclusive Lexus x Japangeles bags. Throughout the night, guests also got an up-close look at the Lexus IS 350 F SPORT and Lexus LX 600 F SPORT. Photo: Courtesy of Complex

Sneaker of the Year Conversation

Shannon Sharpe, Breeana Walker, Rich Paul, Lil Yachty, and Joe La Puma and Matthew Welty of Complex were part of the Sneaker of the Year conversation at the ComplexCon(versations) Stage. Photo: Monica Schipper/Getty Images for Complex

ThriftCon

ThriftCon, the nation’s largest vintage clothing and collectibles convention, brought ThriftCon Live to ComplexCon, taking over more than 100,000 square feet of the Los Angeles Convention Center, transforming an entire floor into a vintage festival within the festival. The two-day experience brought together more than 100 curated vintage dealers and thousands of pieces spanning rare apparel, streetwear, designer, jewelry, watches, collectibles, sports memorabilia, and more. Photo: Courtesy of Complex

Beyond individual vendors, the floor was divided into six distinct experiences: The Vault, Club Y2K, The Crates, Lost and Found, Creators Corner, and Archives and Icons. Photo: Courtesy of Complex

The centerpiece of the convention floor was Bank Breakers, ThriftCon’s two-day skate activation combining live competition and vintage skate culture. The $10,000 pro-am competition, with additional prizes from StockX, featured best trick contests. Photo: Courtesy of Complex

Ray-Ban Meta Listening Lounge

Meta brought its newest Ray-Ban Meta Audio AI glasses to ComplexCon with an intimate listening experience centered around Grammy-winning artist Victoria Monét and her new album, Frequency of Love. The Ray-Ban Meta Listening Lounge gave attendees an opportunity to experience the new glasses before they hit stores, with guests borrowing a pair and settling into the space to listen to a curated soundtrack, including Monét’s new album, entirely through the glasses. Photo: Courtesy of Complex

The experience culminated on Oct. 4 with an exclusive private silent listening session and fan Q&A with Monét. On bringing Ray-Ban Meta glasses into live concerts, Monét said: “This needs to be the vibe at shows so you don't have to have your phones out. I can see your eyes and see your faces so it'll enhance your experience.” Guests had the chance to win tickets to see Monét in concert, while the new Ray-Ban Meta Audio glasses were available for pre-order. Photo: Courtesy of Complex

CashApp’s Lightning Lake

CashApp, the official bitcoin partner of ComplexCon, brought bitcoin directly into the festival experience with Lightning Lake, an immersive activation that gave attendees a playful and interactive way to engage with cryptocurrency. Photo: Courtesy of Complex

Guests had the opportunity to catch real bitcoin through CashApp, with $85,000 in bitcoin given away throughout the experience. Winners were able to keep their winnings or put them toward purchases throughout the festival. Photo: Courtesy of Complex

The experience extended into The Bait House, where attendees could use their bitcoin toward exclusive anglercore merchandise. Participating sellers throughout ComplexCon also accepted bitcoin payments through Square. Photo: Courtesy of Complex

Lexus Kissa and Kakurega

Lexus transformed ComplexCon into a destination for Japanese craftsmanship, precision, and hospitality through its two-part experience featuring a branded kissa (which are cafes and bars dedicated to listening to jazz kissa music) and a hidden kakurega (which translates to hideout in Japanese). The open-to-all kissa served complimentary matcha and coffee. Photo: Courtesy of Complex

For select guests, the experience continued inside the hidden Lexus kakurega, where guests were treated to private, 30-minute curated experiences built around tasting, craftsmanship, and storytelling. Each element of the experience was intentionally curated to connect the meticulous nature of Japanese craftsmanship with the engineering and design principles behind Lexus vehicles. Photo: Courtesy of Complex

Guests were also given the opportunity to get up close and personal with the Lexus LFA Nürburgring Package, one of the most iconic and limited Lexus vehicles ever produced. The experience also featured an exclusive Lexus × Japangeles jacket. Photo: Courtesy of Complex

Google Pixel’s 'Culture in Focus' Campaign

Google Pixel’s new “Culture in Focus” campaign, a fashion-editorial campaign tracing 11 years of defining style trends—from aggro merch and dadcore to Y2K and more—culminated at ComplexCon. Shot entirely on the Pixel 11, the campaign featured imagery captured by Google Creator Labs photographers Dana Scruggs, Justin French, and Campbell Addy. Photo: Courtesy of Complex

Chase Freedom’s Cashback Courts

The Streetwear, Style & Trends panel with Chase Freedom featured Russell Westbrook, Lauren London, Jae Tips, and John Geiger, and was moderated by Lance Fresh. Photo: Courtesy of Complex

The court also featured a live mural by artist King Saladeen, alongside a limited-edition snapback and basketball-inspired hoodie from The Marathon Clothing, featuring Nipsey Hussle’s quote, “The Highest Human Act is to Inspire." Photo: Courtesy of Complex

Toyota’s ‘Road to Bloom’

Toyota brought its “Road to Bloom” campaign to ComplexCon through an immersive, interactive experience that invited attendees to engage directly with the brand. The experience featured an interactive collectible component and gave attendees the opportunity to win limited-edition Toyota × Awake NY merchandise. Photo: Courtesy of Complex

Modelo

Modelo expanded its presence at ComplexCon with a dedicated bar and lounge. Inspired by local culture, the space gave attendees a place to connect, recharge, and take in the broader ComplexCon experience. Photo: Courtesy of Complex

Palm Angels

Italian luxury streetwear label Palm Angels returned to Los Angeles, bringing the tracksuit that helped define the brand back to the city where its story began. The brand’s new Utility Tracksuit was unveiled at ComplexCon across 30 colorways, with each edition individually identified and co-branded for the event. Photo: Courtesy of Palm Angels

The collection was sold within a dedicated Palm Angels booth, where the tracksuit took center stage against raw references to Los Angeles: asphalt underfoot, a monumental palm tree, and a graffiti wall. A retrospective film tracing the Palm Angels journey completed the experience. Photo: Courtesy of Palm Angels

Red Bull’s 60-Seconds Freestyle Booth

More than 100 aspiring rappers entered the Red Bull 60-Seconds Freestyle booth as the energy drink brand made its ComplexCon debut, alongside a limited-edition Alpinestars RSRV collab drop. Aspiring rappers were able to enter the fully automated recording booth, select a beat, and deliver their best one-minute freestyle. Every participant also received a video of their performance. Photo: Courtesy of Red Bull

About the Author

Senior Contributing Editor

Michele Laufik is an editor, producer, and writer with expertise in lifestyle and event content, marketing copy, and headline writing.