World of Coffee Panama 2026首日亮点：326家参展商占满巴拿马会展中心

PANAMA CITY — The Panama Convention Center is hosting World of Coffee Panama 2026 Oct. 23-25, welcoming the global coffee industry and community to a coffee-producing country for the first time in the show’s history. 

Trade Show Executive was on the ground in Panama City for the opening of the show, thanks to the Panama Convention Center, Legends Global, the Waldorf Astoria Panama and Copa Airlines. 

Here are six key highlights from the first day of the show. 

1. Panama: “Host of the World” Welcomes World of Coffee to Latin America for the First Time 

The Panama Convention Center, a $207-million facility which opened in 2021, is welcoming the World of Coffee event to Latin America and a coffee-producing country for the first time. 

2. Exhibit Space Maxed Out at the Panama Convention Center 

The 326 exhibitors at the show are taking up the entirety of the convention center’s 15,400-square-meter (165,764-square-foot) exhibit hall. Onsite rebooking is available at a designated booth on the floor.

3. Key Government Support for Global Events 

The opening of World of Coffee Panama 2026 featured remarks from Aurelio Barría Pino, President of the Chamber of Commerce, Industries and Agriculture of Panama; Ricardo Koyner, President of the Specialty Coffee Association of Panama; Yannis Apostolopoulos, CEO of the Specialty Coffee Association; and José Raúl Mulino, President of the Republic of Panama. 

4. Activations and Events on the Show Floor 

The World Barista Championship, a global competition that recognizes excellence in the industry, is taking place directly on the show floor. Some exhibitors are also featuring special presentations from famous baristas and past winners of the World Barista Championship throughout the show.

5. Providing Industry Updates and Learning 

Buyer- and industry-specific sessions and meetings are taking place across the meeting rooms of the Panama Convention Center. 

6. Blending B2C and B2B Needs 

World of Coffee Panama 2026 is open to the public, mixing B2C and B2B audiences for this important global event, which is expected to attract 15,000 people over the course of its three days.

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