fielddrive 携手 BizBash 举办“智能数据”Session：探讨将活动现场数据转化为商业价值
Intelligent Data: Turning Event Data into Business Value
fielddrive 与 BizBash 将于10月22日举办一场Session，邀请运营方与技术专家探讨现场活动数据如何从签到、徽章扫描、场次出席、展位到访等运营数据升级为真正的商业智能。讨论还将涉及 AI 带来的新可能，以及对希望获得更优第一方数据的活动、营销与销售团队的意义。
Oct 22, 2026
Events generate huge amounts of onsite data every day: check-ins, badge scans, session attendance, attendee tracking, booth visits, and engagement signals. Most of this data stays operational and never becomes intelligence. In this session, fielddrive and BizBash bring together operators and technologists to discuss how on-site event data can move from simple operations to real business intelligence, how AI is changing what is possible, and what this means for events, marketing, and sales teams who want better first-party data.
来源：BizBash · bizbash.com