迪士尼邮轮以Disney Adventure号探索东南亚企业会奖（MICE）市场

Disney Cruise Line is expanding into South-east Asia’s corporate events market with its newest ship, the Disney Adventure, using the vessel to fine-tune its corporate group experiences.

Homeported in Singapore, the mega-ship is an option for planners to consider prior to or post-onshore corporate meetings, conferences, celebrations, and incentive trips. According to Sarah Fox, vice president and regional general manager, South-east Asia, Disney Cruise Line, the vessel “combines accommodation, world-class dining, entertainment and leisure in one integrated experience in a way only Disney can deliver”.

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Fox detailed how Disney Cruise Line is currently running a pilot programme with groups ranging from 80 to 100 passengers to evaluate corporate event logistics and guest movement. Rather than enforcing rigid group size limits or fixed booking dates, the team is taking a tailored approach, assessing each enquiry based on a group’s specific objectives.

She explained how the testing period allows the team to “better understand how corporate groups move through the guest journey, and how we can deliver a seamless experience to complement land-based meetings and events”.

To balance private events with regular operations, corporate groups are hosted in designated spaces without being isolated from the main ship experience.

“With custom event solutions tailored to each group, the planning team’s focus is on creating memorable group moments within designated venues, while allowing delegates to continue enjoying the ship’s entertainment, dining and leisure offerings alongside the broader guest experience,” Fox said, adding that delegates can also “gather in vibrant shared social spaces led by Disney’s signature storytelling”.

Available spaces for private gatherings, presentations, networking, and award ceremonies span several lounge spaces, as well as screening venues like the Baymax Cinema and The Walt Disney Theatre, which offer professional lighting, staging and presentation-friendly environments, suitable for welcome speeches, and executive and awards presentations. Dedicated support is provided to assess each event’s specific technical and AV needs to determine the most suitable space.

Positioned around Singapore’s standing as a global business hub, the cruise line’s current priority is helping organisers integrate the Disney Adventure into broader event programs, Fox noted. She added that her team is actively partnering with industry stakeholders and welcomes inquiries from event planners.

Additional corporate personalisation and branding – such as custom Port Adventures, private character meet-and-greets, tailored group dining, or physical and digital branding touchpoints – will also be evaluated directly with organisers to align with each group’s goals.