IEG Middle East整合旗下三大展会推出Global Fitness Expo (GFX)新品牌，2027年展期延至四天
IEG Middle East flexes its Active shows into new Global Fitness Expo (GFX) brand
主办方IEG Middle East宣布将Dubai Active、Dubai Active Industry和Dubai Muscle Show三个展会合并为全新的Global Fitness Expo (GFX)品牌，该展会定于2027年10月28日至31日在迪拜世界贸易中心举办，展期扩展为四天。
报道了主办方将三个健身类展会合并为全新品牌GFX并延长展期的具体调整，同时披露了相关市场调研数据，有助于读者了解中东健身会展市场的格局变化及行业增长潜力。
Organiser IEG Middle East has brought its Dubai Active, Dubai Active Industry and Dubai Muscle Show shows together under the new identity of GFX, and expanded the event to four days at Dubai World Trade Centre, 28–31 October 2027.
The announcement, on 29 October, came at the Ministry of Sports in Dubai where the UAE Health & Fitness Industry Report 2026 was also unveiled, revealing that 71.9% of surveyed non-gym members would consider joining or returning to a gym, highlights significant opportunities for sector growth. Commissioned by IEG Middle East, the report was developed in collaboration with the UAE Sports Science and Sports Medicine Center, EBBF and independent research partner Qantara Sports.
The dual announcement took place on in the presence of Dr Ziad Saleh Board member, UAE Sports Science and Sports Medicine Center under the UAE Ministry of Sports, and Mohammed Abdulrahim Al Marri, secretary-general of the Emirates Bodybuilding and Fitness Federation (EBBF).
Francesco Santa, CEO of IEG Middle East, said: “GFX marks a defining new chapter for the Middle East’s fitness industry. Building on a decade of success, we are uniting three established events under one powerful identity, connecting international markets with the region’s growing opportunities. This evolution demonstrates IEG Middle East’s commitment to long-term investment in the region and our ambition to accelerate industry growth. Our vision extends far beyond an exhibition. GFX will be a catalyst for international collaboration, commercial opportunities and industry progress, strengthening the Middle East’s position on the global fitness stage.”
The report, which drew on insights from 122 gym and fitness operators across the UAE, also shed light on factors influencing consumer participation, with 38.4% of consumers identifying lack of time as the biggest barrier to exercise. Meanwhile, member retention and workforce satisfaction remain key challenges, with 70% of operators reporting that they renew half their members or fewer annually, and 30% of fitness professionals considering leaving their current employer within the next year.
Download the UAE Health & Fitness Industry Report 2026
Click here for more information on Global Fitness Expo and the 2027 event
The post IEG Middle East flexes its Active shows into new Global Fitness Expo (GFX) brand appeared first on Exhibition News | The trade for shows..
来源：Exhibition News · exhibitionnews.uk