Pinnacle 新任两位执行创意总监并重组为两大创意工作室

10/6/2026

Allison Beck and Erin Kana join PINNACLE as Executive Creative Directors, leading newly formed studios as a wave of experiential growth fuels new momentum across the agency.

Pinnacle, an award-winning experiential agency long known for world-class fabrication and craft, is making a bigger investment in the “big idea” behind great experiences, doubling down on its creative leadership team. The agency has named Allison Beck and Erin Kana Executive Creative Directors and reorganized its creative team into two dedicated studios, bringing focused leadership to concept-led experiential work and design-led environments.

The appointments reunite Beck and Kana with Chief Creative Officer, Jimmy Doucette, whom they previously partnered with at Jack Morton on work for clients spanning consumer goods, healthcare, and spirits, including Guinness, Under Armour, and Abbott Diagnostics.

“Our clients are asking us to help shape more of the idea, and we’ve built our creative team around that opportunity,” said Doucette. “These studios give both disciplines room to grow, with the collaboration to bring them together around what the client needs.”

Beck leads the experiential studio, developing the concepts that shape how brands engage people. Kana leads the environmental studio, advancing the design of branded spaces and experiences. The two studios work together across assignments, connecting their strengths with Pinnacle's strategists and builders to shape a team around what each project needs.

The new structure organizes the team around each project’s starting point. The environmental studio leads design-driven assignments, translating an established idea or defined space into a compelling branded environment. The experiential studio starts with the client’s objective and desired audience behavior, developing the story and creative concept that shape the experience. The studios collaborate throughout, bringing the right expertise to each brief.

“Great work starts with a strong idea and is followed through with the discipline to build it well," said Doucette. "Having partnered together before, I know that Allison and Erin will push creative thinking and inspire teams, which ultimately elevates the work. Pairing that chemistry with the people and craft at Pinnacle is our ‘Ideas x Sawdust’ model and will help us redefine what’s possible.”

Beck brings more than 15 years of experience, including roles at Spiro and Jack Morton and work for brands including Bose, Guinness, McDonald’s, and World Central Kitchen. Her approach combines ambitious original thinking with a determination to push teams toward their strongest work. She joined Pinnacle in May to build and lead the experiential studio.

"Radical ideas excite me, especially work that pushes boundaries with original thinking while still resonating with the brand. That's what people fall in love with," Beck said. "Pinnacle is changing the game in experiential, and I'm here for it."

Kana brings more than 15 years of experience creating strategy-driven brand experiences. She is known for her thoughtful questioning, collaborative approach, and sharp design eye. Her client portfolio includes Jim Beam, Maker's Mark, Wilson, Ulta Beauty, and AbbVie. She joined Pinnacle in July, as the agency's two-studio structure took shape.

“What drew me to Pinnacle was the opportunity to bring big creative thinking together with such deep expertise in craft and fabrication,” said Kana. “Add a team you know is equally committed to great work, and a range of clients that keeps your creative brain moving, and there’s a lot to get excited about.”

Together, the appointments and studio structure extend Pinnacle’s role as a creative partner, giving clients greater access to the thinking that shapes an experience and the expertise that brings it to life.

About PINNACLE
Since 1998, PINNACLE has been the partner behind experiences for category leaders including Microsoft, Adobe, PlayStation, Pokémon, and Canon Medical, bringing their stories to life on the world's biggest stages and in the moments that matter most. That work is powered by an integrated in-house model: strategists, creatives, and builders united by a culture of curiosity and fearless ambition. Learn more at www.pinnacle-exp.com.

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