Cvent与Capital Group分享活动管理中AI从实验到结果的落地框架
From Experiments to Results: Making AI Work for Your Events
Cvent高级市场系统总监Stephanie Sweetland与Capital Group活动技术经理Richard Stoia介绍如何将AI实验转化为实际成果。Sweetland阐述通过优先排序用例、在引入技术前重新设计工作流、准备数据及定义价值KPI来实现纪律性推进；Stoia补充体验式活动营销中确定AI适用场景的方法。该讨论提供覆盖活动策划、推广、参会者支持及会后测量的全生命周期应用框架。
AI adoption doesn't start with a big transformation. It starts with the work that creates the most friction.
In this practical session, hear how two teams are turning AI experiments into real results. Stephanie Sweetland, Senior Director of Marketing Systems at Cvent, shares how Cvent's marketing and events teams moved from scattered experiments to a disciplined approach. That means prioritizing use cases, redesigning workflows before adding technology, preparing data, and defining KPIs that demonstrate value. Richard Stoia, AVP, Event Technology Manager at Capital Group, brings the experiential event marketing perspective. He leads operations for his team's events and shares how they decide where AI fits.
You'll leave with a framework you can use across the event lifecycle, from planning and promotion to attendee support and post-event measurement.
来源：BizBash · bizbash.com