IHCL高管：有竞争力的定价是吸引国际会奖活动来印度的关键
Competitive pricing key to attract global events
印度酒店集团IHCL运营执行副总裁（北印与东印）Rohit Khosla表示，酒店与会展主办方需加强协作、统一定价策略与收入目标，才能吸引更多国际商务会奖活动来印度。他指出酒店收入管理关注总收入、平均房价（ARR）、收入产生指数（RGI）等指标，而主办方寻求有竞争力的价格，需在会展、休闲与普通住客需求间平衡，以提升印度对泰国、迪拜、新加坡等目的地的竞争力。
Stronger collaboration between hotels and MICE organisers is essential to attracting a larger share of international business events to India, said Rohit Khosla, Executive VP – Operations, North and East India, IHCL. He emphasised the need to align pricing strategies, revenue priorities, and business objectives to strengthen India’s competitiveness against destinations such as Thailand, Dubai, and Singapore.
“There is a balancing act that happens,” Khosla said, referring to the competing demands of MICE, leisure, and regular hotel guests. He explained that hotel revenue managers prioritise total revenue, average room rates (ARR), revenue generation index (RGI), market leadership, and profitability, while event organisers seek competitive rates.
“How can we work together to drive a larger share of international MICE business to India?” he asked, highlighting the importance of closer industry coordination.
来源：MICE Talk · micetalk.com