50+创意活动点子盘点：Hulu、e.l.f.、Oatly等品牌营销活动精选

17 Min Read

Kolossal Arts took over downtown Minneapolis near Peavey Plaza with its immersive larger-than-life display of its Big Shiny Balls for the MODE Festival presented by Flickr, which took place Sept. 18-20. Instead of building an activation inside four walls, Shawn Kolodny and Jules Kolodny, the duo behind Kolossal Arts and Big Shiny Balls, used downtown Minneapolis as their canvas, integrating enormous sculptures into the existing architecture and turning an ordinary cityscape into an immersive public experience.Photo: Chuck Smith

Once a month, BizBash brings you even more inspiration for your own gatherings with our “Cool Event Ideas of the Month” column, where we round up some of the creative ideas we haven’t had the chance to cover yet.

Our September 2026 roundup includes a surreal statue stunt in SoHo from KIKO Milano, swarms of masked Chad Powers lookalikes from Hulu, a pickle-centric experience at the Minnesota State Fair from e.l.f., a matcha-inspired hotel suite from Oatly, and college activations from Jimmy John’s and Domino’s. Scroll on to see these and more creative activations from brands including amika, Apple TV, The Glenlivet, and more.

Hulu’s Chad Powers Takeover

On Sept. 4, Hulu brought the world of Chad Powers to Los Angeles with the Catfish Food Truck. Throughout the day, fans lined up for show-inspired bites, including the SG Catfish Po’Boy, Fries Full of Lies, and Deep & Wide Sweet Tea. Visitors could also grab a net and head to the Catch Zone to snag exclusive merch. The takeover extended beyond the food truck with Hulu unleashing a “Sea of Chads.” Swarms of masked Chad Powers lookalikes popped up at locations throughout the city. Photo: Courtesy of Hulu

Oatly's Matcha-tality Suite

Oatly created a Matcha-tality Suite in Toronto, transforming a narrow storefront on the popular Ossington Avenue into a fully realized, monochromatic green hotel world. Photo: Courtesy of Oatly

Like a hotel suite, it featured a green bedroom and bathroom, a bathtub filled with matcha cartons, retro objects, custom robes, sleep masks, amenities, a faux balcony overlooking Niagara Falls, room service styling, and an entirely green exterior. Oatly worked with the experiential agency Factory 360 to bring this concept to life. Photo: Courtesy of Oatly

Vita Coco's Pit Stain Pit Stop

Vita Coco turned one of the season’s least glamorous realities—underarm pit stains—into a playful hydration education moment with its Pit Stain Pit Stop, a multi-city experiential activation that popped up across New York City, Chicago, Miami, Denver, and Los Angeles, where the tour wrapped up on Aug. 22. A nearly 10-foot-tall t-shirt invited guests to step beneath for a refreshing "pit spritz." The NYC event featured an appearance from NBA champion and New York Knicks star Josh Hart. Photo: Courtesy of Vita Coco

Guests grabbed a complimentary Vita Coco Coconut Water from Hart. Photo: Courtesy of Vita Coco

Le Café du Whisky

The Glenlivet brought its newest expression, The Glenlivet 12 Year Old Provence Edition, to life through Le Café du Whisky, an immersive experience in New York, alongside a culinary collaboration with Frenchette Bakery pastry chef Michelle Palazzo who reimagined a classic French pastry through a Provençal and Scottish lens to create the Tarte aux Pêches. Photo: Courtesy of The Glenlivet

The whisky opens with notes of white peach, nectarine, pear, and bright citrus before delivering an elegant, mellow finish with lingering sun-ripened fruit character. As an ode to this, the bocce court featured peaches as balls. Photo: Courtesy of The Glenlivet

Guests enjoyed a Provençal Spritz, a refreshingly bright take on single malt Scotch, which showcases Provence Edition's orchard fruit and citrus notes. Photo: Courtesy of The Glenlivet

Szilveszter Makó’s Bauhaus Ballet

Adrien Brody and Georgina Chapman (pictured), BANKS, Tove Lo, Victoria Monét, New York Knicks players Jordan Clarkson and Tyler Kolek, and more visited Capital One and The Cultivist’s Bauhaus Ballet by Szilveszter Makó, an immersive exhibition transforming fashion photography into an interactive, six-room experience exploring identity, individuality, and self-expression. Photo: Zach Hilty/BFA.com

Makó celebrated the debut of Bauhaus Ballet with two intimate events on Sept. 9 and 10, beginning with a private dinner featuring a Hungarian-inspired menu by James Beard Award nominee chef Jeremy Salamon and a live performance by BANKS, followed by an exclusive cocktail party with performances by Tove Lo and Victoria Monét and a DJ set from Blu DeTiger and Rex DeTiger. Photo: Zach Hilty/BFA.com

Public Goods 10 Year Anniversary Dinner

Public Goods celebrated its 10 year anniversary on Sept. 24 with an intimate dinner at Wildair on New York City’s Lower East Side, bringing together friends of the brand and leaders across food, fashion, beauty, media, and design. Photo: Jade Green

Audrey Hilfiger of Audrey in the Garden transformed Wildair with florals inspired by Public Goods’ signature minimalist aesthetic, while Alimentari Flâneur created two custom cocktails inspired by the brand’s products: a tequila, Chinotto, mandarin orange, and basil cocktail inspired by the Mandarin Basil Dish Soap and a sparkling Cynar with celery seed syrup inspired by Public Goods’ Classic Scent. Photo: Jade Green

Wildair developed a special menu for the evening with subtle nods to the brand, including fruit-infused water served in Public Goods’ Glass Infusion Pitcher and a vegetarian tsukemen made with Public Goods Ramen. Guests departed with custom HULKEN roller bags filled with an assortment of Public Goods essentials. Photo: Jade Green

Alison Roman x Margaux Collaboration

On Sept. 24, Alison Roman and Margaux celebrated the launch of their new footwear collaboration with an intimate dinner at Keens Steakhouse. For the evening, Roman selected a menu of favorites from Keens, including iced shrimp cocktail, Scottish smoked salmon, and Caesar salad, followed by the restaurant’s legendary mutton chop, aged prime T-bone steak, and pan-seared Arctic char with mashed potatoes, fine string beans, and creamed spinach. Dessert included New York cheesecake, Lady M chocolate cake, seasonal fresh fruit, and sorbet or ice cream. Guests also enjoyed two of Roman’s favorite cocktails: Manhattans and vodka martinis with an olive and a twist. Photo: Sansho Scott/BFA

Champagne-hued dahlias by Rana Flora filled silver bowls throughout the room, accompanied by long taper candles. Photo: Sansho Scott/BFA

amika Presents Crowns in Bloom: Celebrating Hair in Contemporary Art

Curated by Auttrianna Ward, the NYC exhibition Crowns in Bloom: Celebrating Hair in Contemporary Art brings together an intergenerational group of contemporary artists across painting, sculpture, photography, installation, and film. Rooted in amika’s “All Hair Is Welcome” philosophy, the exhibition explores hair as identity, memory, culture, and art. The exhibition is organized around four themes: Hair as Medium, Hair as Play, Hair as Landscape, and Hair as Ritual. It’s on view until Oct. 9. Photo: Courtesy of amika

“At amika, we’ve always believed that hair is a form of self-expression, and that creativity has no boundaries,” said Chelsea Riggs, CEO of amika. “Crowns in Bloom gives us an opportunity to explore that belief from a new perspective, bringing together artists who see hair not just as something we style, but as a material, a memory, a cultural marker, and a way of telling our stories. We’re excited to create a space where these different perspectives can come together and celebrate all that hair can represent.” Photo: Courtesy of amika

DoorDash's Roommates Show Block Party

On Sept. 24, Jalen Brunson and Josh Hart hosted the third annual Roommates Show Block Party presented by DoorDash at Randall’s Island Park. More than 10,000 fans gathered for an evening celebrating sports, music, entertainment, and New York culture with special guests Jimmy Fallon, Spike Lee, José Alvarado, Mariska Hargitay, Landry Shamet, and more. Photo: Courtesy of Medium Rare

This year, the event moved from Central Park to Randall’s Island Park and expanded into a full-scale festival experience. The evening featured live conversations, musical performances, special guests, food and beverage, interactive brand experiences, exclusive merchandise, and more. The Roommates Show Block Party is produced by Medium Rare in partnership with Playmaker. Photo: Courtesy of Medium Rare

CAKES Media’s Viral: The New American Dream Screening

CAKES body's Los Angeles screening of its debut documentary, Viral: The New American Dream, celebrated the official launch of CAKES Media, the founders’ new entertainment and media company focused on original programming, owned media, and social-first entertainment. The screening took place on Sept. 22 at Soho House West Hollywood. Photo: Nola Fontanez

Co-founders of CAKES Taylor Capuano and Casey Sarai joined director Daniel Lawrence Wilson for a post-screening fireside chat to discuss the making of the documentary and the story behind CAKES’ rapid rise. Photo: Nola Fontanez

Café Talbots

Talbots marked its first-ever NYFW presentation with “Café Talbots,” an immersive Fall 2026 collection preview at New York City’s Lafayette Grand Café & Bakery. Transforming the iconic destination into a Parisian-inspired experience, the Sept. 10 event offered guests an intimate first look at the new collection. Photo: David Benthal/BFA

Special appearances included co-host supermodel Niki Taylor, actress Justine Lupe from Succession and Nobody Wants This, and Gretchen Mol, best known from Boardwalk Empire and Rounders. Guests left sporting a “City Chic” embroidered tote filled with Talbots accessories and takeaways. Photo: David Benthal/BFA

Society 18 x Audible x Refinery29's Hispanic Heritage Month Mixer

On Sept. 10, Society 18's Hispanic Heritage Month mixer, in partnership with Refinery29, SOMOS, Audible, Immigrants Rising, and Rev Air, brought together New York’s Hispanic and Latino creative community for an evening celebrating culture, fashion, connection, and the impact of immigrant voices. Photo: Daniel-Paul Jolly

Guests and creators participated in Audible's "En Otras Palabras" Story Studio. Photo: Daniel-Paul Jolly

The evening spotlighted Immigrants Rising, highlighting the organization’s work supporting undocumented people and giving guests an opportunity to make charitable contributions. Dominican artist Perla Sanchez created custom-designed gift bags for attendees. There were also activations and gifting from New Balance, Ultra Violette, Tia Maria, and TRES Generaciones. Photo: Daniel-Paul Jolly

Hempz x Ulta Pop-Up

On Sept. 15, Hempz parked a pop-up outside Ulta Beauty’s Herald Square store, turning a busy New York shopping destination into a moment of calm to spotlight the brand's new Serene Waters with Magnesium Body Lotion. The experience paired free mini lotions with magnesium iced teas from Wildtype, lavender cold foam matchas, scratch-off prizes, and calm kits for the first 50 guests in line. Photo: Sia Arora

KAY Jewelers Pop-Up Experience

To celebrate New York Fashion Week and the launch of its new “Love All in” campaign, KAY hosted an activation on Sept. 10 and 12. At the center of the mobile pop-up was the KAY Love All In Confessional, which was designed to feel like the inside of a jewelry box. Photo: Courtesy of KAY

It included Love/Dare focused mini-games and interactive tools that prompted participants to take a risk in the name of love like do you dare to text your crush? Or are you brave enough to ask for a phone number of someone who catches your eye? Photo: Courtesy of KAY

A team of glitter artists was on site to add 3D jewels to each photo strip. Those who participated in the confessional had a chance to be featured on KAY’s social channels and be entered to win a diamond. Photo: Courtesy of KAY

OLAY’s The Golden Hour Escape

OLAY gathered creators and media for The Golden Hour Escape, an immersive celebration for the launch of the new OLAY Super Body Oil. Photo: Courtesy of OLAY

Guests stepped into an experience designed to bring the product to life, with interactive displays, personalized bottles hand calligraphed onsite, and applications by OLAY Glow Specialists. Guests were able to capture their glow against a stunning NYC sunset backdrop. Photo: Courtesy of OLAY

A Different World Screening

On Sept. 21, Netflix celebrated A Different World at the Martin Luther King Jr. International Chapel at Morehouse College. The event served as the kick-off to the Morehouse College Human Rights Film Festival. The event opened with a performance by the Morehouse "House of Funk” marching band, dance team "Mahogany N Motion," and members of the Divine Nine fraternities and sororities. Performances were followed by a screening of the first two episodes. Following the screening, attendees enjoyed a reception at White Oak. Photo: Courtesy of Netflix

The Road to Hillman College Tour

The cast of A Different World celebrated the series with a nationwide “Road to Hillman” College Tour, visiting campuses in Houston (Prairie View A&M University), Chicago (Chicago State University), Washington D.C. (Howard University), and Virginia (Hampton University). The tour culminated with the event on Morehouse College’s campus. Photo: Courtesy of Netflix

Apple TV’s F1 Monza in Manhattan

Eariler this month, Apple TV brought a taste of Monza to New York with F1 Monza in Manhattan, taking over L’Industrie Pizzeria in Little Italy ahead of the Italian Grand Prix. The experience transformed the famed pizzeria into an American outpost of Monza’s Temple of Speed, with a limited-edition Monza-inspired menu, a three-shirt capsule collection designed with Race Service, curated Apple Music playlists, and live F1 streams throughout race weekend. Photo: Courtesy of Apple

Oatly’s Cafe Yaeji

Oatly teamed up with Korean-American artist and producer Yaeji to launch Cafe Yaeji with the Oatly Gochujang Latte. On Sept. 18, Yaeji hosted a private DJ set to celebrate the launch of the collab with media, creators, and cultural tastemakers before the space opened to the public. Photo: Courtesy of Oatly

THE NAT Gala

Held on Sept. 20 at Halo 28, THE NAT Gala kicked off NYC’s Climate Week. Co-produced by British creative agencies INCA Productions and Sunshine, the benefit aims to close the $710 billion nature finance gap, the massive annual shortfall in global funding needed to halt biodiversity loss. Embracing the theme "Water is Life," the team engineered an intimate subterranean sanctuary for 300 guests. Within a stark concrete space, guests navigated around a central open-air fountain. The event was designed to behave like water—fluid, ever-changing, and unpredictable. Photo: Courtesy of THE NAT

Artists Two Bears and Jon Boogz led a performance titled What Came Before. Opening with a single-voiced Indigenous prayer, the piece morphed into an energetic ensemble featuring an MC, four dancers, three movement artists, a DJ, and AV. Photo: Courtesy of THE NAT

WME Emmy Party

For WME's 2026 Emmy Party, Signed by Alex engraved compact mirrors, money clips, and lighter holders for the VIP guest list that included Noah Wyle, Lorne Michaels, Sean Evans, George RR Martin, and more. Photo: Michelle Mosqueda

Jimmy John’s x ESPN’s College GameDay

Jimmy John’s is back on the road with ESPN’s College GameDay. From September to November, The XP Agency is putting Jimmy John's in the middle of the action, bringing the brand’s slightly irreverent personality to life through an on-site photo booth designed to be a part of the gameday ritual. Photo: Courtesy of The XP Agency

Charlize Theron's Africa Outreach Project Annual Block Party

On Sept. 19, Charlize Theron’s Africa Outreach Project (CTAOP) hosted its 6th annual Block Party event to benefit the organization’s work strengthening the health and safety of youth in Southern Africa. The outdoor evening featured a special performance by Kid Cudi and started off with an energetic dance performance by Flipz and his breakdance crew. Photo: Rodin Eckenroth/Getty Images for CTAOP

Guests enjoyed a selection of food trucks curated by Curtis Stone Events, along with tea from St. James Tea. CTAOP handed out woven pouches created by participants in its Program Partner organizations in South Africa, Community Healthcare Solutions. LALO Tequila was also on site with a custom bar made of ice. Photo: Rodin Eckenroth/Getty Images for CTAOP

Dickies and Budweiser Collaboration Launch Event

On Sept. 17, Dickies and Budweiser came together in Los Angeles to celebrate the launch of their first collaboration, a limited-edition collection pairing Dickies’ signature workwear silhouettes with Budweiser’s Americana iconography in honor of Budweiser’s 150th anniversary. Photo: Alex Brittenham

Powerplant Motorcycles served as the backdrop for an exclusive preview of the collection, where guests enjoyed Budweiser and a DJ set by Nuge. Guests also received screen-printed tote bags. Photo: Alex Brittenham

Saint Bella’s Coastal Wellness Experience

Designed and produced by IDO Events, the experience brought luxury maternity and postpartum care brand Saint Bella’s maternal wellness philosophy to life through an intimate coastal event centered on motherhood, self-care, wellness, and community. The event was held on Sept. 19 at the Waldorf Astoria Monarch Beach Resort & Club in Dana Point, Calif. Photo: Courtesy of IDO Events

Saint Bella’s signature blue and warm ivory brand palette evolved into a nautical narrative around the idea of embarking on a new journey. Custom sailboats and a “Welcome Aboard” arrival moment connected naturally to the oceanfront setting while also symbolizing the brand’s journey into international markets. Additional vendors included More Than Vision (photography and videography), Folklore Event Rentals (rentals), Upright Production Rentals (truss and structural support), and Good Floral Co (floral design). Photo: Courtesy of IDO Events

Oceana's New York Gala

On Sept. 15, supporters gathered in the Rainbow Room at Rockefeller Center for Oceana’s 12th New York Gala to celebrate the organization’s 25th anniversary and more than 350 policy victories for the oceans. The largest international advocacy organization dedicated solely to ocean conservation honored Martha Stewart as the organization’s 2026 Ocean Champion at its New York Gala. Jeff and Emilie Goldblum were also honored for their nearly two decades of support. The evening was hosted by actor and Oceana board member Sam Waterston. The event raised over $1.9 million to support Oceana’s global campaigns to protect and restore the world’s oceans. Photo: Darian DiCianno/BFA.com

Xerocon26 Denver

Global brand storytelling agency INVNT brought Xero's brand world to the Rockies for Xerocon26 Denver, turning the Colorado Convention Center into an adventure-driven playground Aug. 19 and 20. Photo: Courtesy of INVNT

Across two days, more than 45 exhibitors, thousands of accountants, bookkeepers, app partners, and small business professionals explored immersive activations including custom nail art at the Paint Shop, the Air-Rush Tattoo Parlor, the Hardware Software Shop, the Laundromat, and an Oxygen Bar. Photo: Courtesy of INVNT

The Domino Tour

Domino’s recently brought its new pizza, the Domino, to the University of Southern California and the University of Michigan during Welcome Week to offer students an early taste of the pie. Photo: Courtesy of Domino’s

KIKO Milano’s SoHo Takeover

For beauty brand KIKO Milano’s SoHo store opening celebration, held on Sept. 9, FOAM conceived, designed, and produced an experience with a surreal statue stunt that paired classical sculptures with a matching lilac living statue and oversize “Have You Met KIKO?” newspapers. Plus, a surprise live mannequin interacted with passersby. Photo: Alex Marcano/BFA.com

e.l.f.’s eyes.lips.fairgrounds. Activation

e.l.f. made its state fair debut with an activation at the Minnesota State Fair, which took place Aug. 27-30, to promote its latest launch, a pickle-inspired Glow Reviver Melting Lip Balm collection. Knowing that attendees at the Minnesota State Fair consume nearly 2.1 million pickle chips each year, e.l.f. showed up with a “surprise-and-dill-light" experience, featuring a 10-foot-tall pickle jar. Photo: Courtesy of e.l.f.

The activation also featured product giftings across all e.l.f. brands, including e.l.f. Hair for the first time in a consumer activation of this scale. Photo: Courtesy of e.l.f.

Athleta x Daisy Chain Festival

3RD AVE partnered with Invisible Dynamics as the fabrication partner for Athleta’s immersive experience at Olivia Rodrigo’s Daisy Chain Festival in Irvine, Calif. on Aug. 29. 3RD AVE brought the landscape to life through custom floral and moss-covered mounds overflowing with lavender and white blooms, along with oversize hanging daisy shade structures that extended the experience overhead. Rather than treating the florals as decor alone, the scenic elements helped define the footprint and created an environment guests could walk through, gather within, and photograph. Photo: Courtesy of 3RD AVE

About the Author

Senior Contributing Editor

Michele Laufik is an editor, producer, and writer with expertise in lifestyle and event content, marketing copy, and headline writing.