德州餐饮展指定HERITAGE为2027年起官方综合服务商

SAN ANTONIO — The Texas Restaurant Association (TRA) has named HERITAGE the official general service contractor for the Texas Restaurant Show starting in 2027. The partnership brings together two fast-growing entities for the association and event’s 90th anniversary next year.

“Heritage brought a clear understanding of where the show is headed and a practical approach to supporting that growth,” said Tony Abruscato, Chief Marketing Officer at TRA. “Simplified material handling, competitive pricing and affordable turnkey booth options stood out because they directly affect our exhibitors’ experience and investment. Their proposal also gave our team greater budget predictability and clearly defined deliverables. As we prepare for our 90th anniversary in 2027, we’re focused on raising the experience while keeping participation accessible. Heritage’s approach aligned well with those priorities.”

The 2027 and 2028 editions of the show are scheduled for the Henry B. González Convention Center, a great fit for HERITAGE’s South-Central Regional Office in San Antonio. The team will provide exhibitor services, logistics and concept design and production for the July 2027 show.

“Our partnership with TRA reflects a shared commitment to growth, innovation and collaboration, creating exciting opportunities to leverage our collective strengths and deliver lasting value to the industry,” Ryan Yemm, President and CEO of HERITAGE, said. “We’re excited to help TRA build on its nearly 90-year legacy by delivering an exceptional event experience that strengthens industry connections, reinforces value for its stakeholders and supports continued growth.”

Considering Change?

While some show organizers may be hesitant to explore their options when they’ve been working with a partner for many years, Abruscato says that reevaluating is necessary to help drive shows forward.

“Established relationships have real value, and changing contractors deserves careful consideration,” Abruscato said. “But reviewing your options is part of being a good steward of your show and your exhibitors’ investment. Start with what your event needs today and where you want it to go, then evaluate partners against those priorities. Look beyond the price to communication, service and how they’ll support the transition. My advice is to ask the questions, have the conversations and keep an open mind. A review may reinforce your current relationship or introduce a partner whose approach better fits your next chapter.”

Fast-Growing Show Stats

The Texas Restaurant Show ranked No. 18 among the Trade Show Executive (TSE) Fastest 50 shows of 2025 for its 20% year-over-year attendance growth. It also saw 4.2% growth in exhibitors for 2025.

It’s likely to be a Fastest 50 honoree again for its 2026 edition, which saw a 28.9% surge in net square footage of paid exhibit space, a 34.6% jump in the number of exhibitors and a 10.9% increase in total attendance, according to the Q3 2026 Quarterly Dashboard report from TSE, which will be published in the December 2026 edition of the magazine.

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