新加坡旅游局与柏林展览公司签署谅解备忘录以扩展亚太区展会组合
STB and Messe Berlin to expand APAC event portfolio
新加坡旅游局（STB）与柏林展览公司（Messe Berlin）签署谅解备忘录，旨在扩展后者在新加坡及亚太地区的业务布局。该协议基于双方自2008年启动ITB Asia以来18年的合作基础，计划于2027年将区域展会组合从目前的四场增加至七场，新增InnoTrans Asia、CMS Asia和Smart Pharma Asia的亚洲首办版本。
The Singapore Tourism Board (STB) and Messe Berlin have signed a Memorandum of Understanding (MoU) to expand the German trade fair organiser’s presence in Singapore and the wider Asia-Pacific region.
The agreement, signed during InnoTrans Berlin 2026, supports Singapore’s Tourism 2040 goal to triple its business events tourism receipts.
The MoU builds on an 18-year partnership that began with the launch of ITB Asia in Singapore in 2008. Under the new agreement, both organisations will collaborate across four key areas: business development, digitalisation and sustainability, talent development, and experience development.
Messe Berlin currently organises four events in Singapore: ITB Asia, MICE Show Asia, Travel Tech Asia, and Smart Health Asia. The company’s regional portfolio will grow to seven events in 2027 with the launch of the inaugural Asian editions of InnoTrans Asia, CMS Asia, and Smart Pharma Asia. To support this growth, Messe Berlin’s Singapore-based team, which has nearly tripled over the past decade, will continue to expand.
“Singapore has been Messe Berlin’s home in Asia Pacific for almost two decades,” said Mario Tobias, CEO of Messe Berlin. “This strategic partnership reflects our long-term confidence in Singapore as a key regional hub and our shared ambition to create globally recognised business event brands across Asia Pacific.”
STB’s chief executive Melissa Ow added that the board remains committed to supporting Messe Berlin’s regional expansion as part of Singapore’s strategy to anchor itself as a global business and innovation hub.
来源：TTGmice · ttgmice.com