GPJ推出体验智能测量系统EIS，Waymo联席CEO将出席CES 2027主题演讲，Rhino Staging纳什维尔新设施启用

GLOBAL: Experiential agency George P. Johnson (GPJ) announced the launch of its Experience Intelligence System (EIS), a proprietary measurement methodology designed to transform disconnected event metrics into actionable strategic intelligence for global brands. Following two years of extensive testing across thousands of global events, GPJ is rolling out EIS to its full client portfolio. The system structures event analytics across three core pillars: audience participation, brand sentiment, and business impact.

CHARLOTTE, N.C.: Retail Sports Marketing (RSM), a leader in activations and experiential retail programs, announced the appointment of Steve Nottingham as CEO and the company’s rebrand to RSM&. The moves mark the next chapter for the company following its acquisition by The Barnett Group, with an expanded vision for experiential marketing that connects real-world experiences with data, intelligence, commerce, and digital amplification. Throughout his career, Nottingham has led global teams and complex engagements for some of the world’s most recognized brands, including Cadillac, Diageo, Colgate-Palmolive, McDonald’s, and Visa.

LAS VEGAS: The Consumer Technology Association, owner and producer of CES, announces Waymo co-CEO Tekedra Mawakana will deliver a keynote at CES 2027. Mawakana is described as one of the leading voices shaping the future of mobility. She served on the CTA Board of Industry Leaders from 2019 to 2021. Recognized on the TIME 100 AI list and Forbes' 50 Over 50, she regularly speaks on the intersection of technology, leadership, and innovation. Her work and impact were featured in The New York Times, Vanity Fair, and other leading global publications.

NASHVILLE, TENN.: Rhino Staging, a provider of entertainment labor, announced the opening of its new office facility in Nashville, Tenn. This strategic expansion aims to further establish Rhino’s identity within the Nashville market and expand the company’s internal training and safety capabilities. The new facility moves Rhino Staging closer to downtown Nashville to enhance day-to-day synergies with top client venues by allowing Rhino management to more easily conduct physical, in-person check-ins and reinforcing their commitment to hands-on client service. The central location also allows scheduling and other staff more opportunities for valuable face-to-face interaction with Rhino’s stagehand cohort.

NEW YORK: MGallery Collection, a portfolio of boutique-spirited hotels from Accor, announced its arrival in New York City with the signing of Ink 48, a landmark hotel overlooking the Hudson River in Manhattan. The announcement marks a major milestone for MGallery and underscores Accor’s strategic commitment to grow its leading hospitality brands throughout key gateway locations in North America. Following the signing, the hotel will embark on an extensive renovation and enhancement program designed to elevate the guest experience while preserving the property's distinctive character. During this transition period, Ink 48 will continue to operate independently before officially joining MGallery Collection as the brand's U.S. flagship hotel in 2028.

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