Cold Banana推出eva展会访客分析服务：利用摄像头捕捉展位匿名活动数据

Stay Informed!

Subscribe to our free newsletter and don't miss a thing

New Products

11/6/2026

Event Visitor Analytics turns anonymous stand activity into a cloud dashboard and event reports for marketing teams, stand builders, agencies and organisers.

Dubai-based Cold Banana today introduced eva (Event Visitor Analytics), a managed camera-based visitor analytics service for exhibition stands. eva is designed for exhibitors' marketing and event teams, stand builders and designers, experiential agencies and event organisers that need a clearer picture of stand performance than badge scans, meetings and staff feedback alone can provide.

Most exhibitors know how many people became leads. Far fewer know how many people passed the stand, how many entered, how long they stayed, or which parts of the stand held attention. eva measures that activity as anonymous visitor analytics: passer-by traffic, stand entries and occupancy, dwell time by stand and by zone, heatmaps and hot or cold zones, anonymous visitor journeys, engagement funnels, product and staff interactions, and hour-by-hour activity, with like-for-like comparison when the same measures are reused across days or events.

“A badge scan tells you which visitors became leads,” said Luke Fribbens, Founder and CEO of Cold Banana. “It does not tell you how many people walked past the stand, who stopped, how long they stayed, or which zone did the work. That is the rest of the story.”

Cameras are placed with the stand structure so they capture activity without becoming the exhibit. Existing cameras can be used where angle, resolution and connectivity allow. Footage is analysed live at the event. No footage is recorded or archived, and video is never uploaded to the eva cloud. The cloud dashboard receives anonymous analytics only: counts, dwell, zones, journeys, heatmaps and engagement. eva does not identify visitors and is not a people database. Labels such as "Visitor 0284" identify one anonymous visit, not a person, and a journey ends when that visitor leaves.

During the show, teams can use the cloud dashboard to see when the stand fills and clears so staffing and demonstration times can follow visitor patterns. Afterwards, event reporting gives stakeholders a structured view of stand activity, with exportable measures that can sit alongside leads and spend in the team's own analysis.

For stand builders and designers, eva can show how a design performed as visitor activity, not only how it looked. Experiential agencies can add footfall, participation and interaction measurement to programmes that have historically relied on leads and anecdote. Event organisers can use the same anonymous measures to understand how visitors move and engage across configured floor areas when a deployment is scoped to that need.

eva is delivered as a quote-based managed service in six steps: plan, configure, install, calibrate, measure and learn. Each deployment is scoped by stand size, number of zones, camera count and event duration. The service is offered for trade shows, congresses and exhibitions worldwide.

Cold Banana is preparing eva trials in Dubai over the coming month.

Exhibitors, agencies and organisers can review the product and request a demonstration at eva.coldbanana.com and eva.coldbanana.com/book-a-demo.

About Cold Banana
Cold Banana is a technology company with offices in Dubai and Bournemouth, UK. Led by Founder and CEO Luke Fribbens, it develops digital platforms and experiences; its product eva provides Event Visitor Analytics for exhibition stands. More information at www.coldbanana.com.

Contact:
[email protected]

Submit Your News!

There is no charge to submit your press release for publication on the Exhibitor News Network.