杜塞尔多夫展览公司（Messe Düsseldorf）荣获2026年德国品牌奖双料大奖

German Brand Award recognizes new brand identity and consistent evolution of the corporate brand

From left to right: Ina Sartor (rheinfaktor), Sven Peters and Julia Terhorst (both Messe Düsseldorf), and Marius Gebhard (rheinfaktor) accepted the award at the ceremony in Berlin. Photo: German Brand Award.

Dual recognition at the German Brand Award 2026: Messe Düsseldorf has been recognized for its new brand identity and the strategic evolution of its corporate brand. The company received Gold in the “Excellent Brands – Trade Fairs & Event Locations” category as well as the “Winner” distinction in the additional category “Excellent Brands – Corporate Brand of the Year.”

Düsseldorf, June 26, 2026. Messe Düsseldorf, one of the world's most successful trade fair organizers, received two distinctions at the German Brand Award 2026. The company received Gold in the “Excellent Brands – Trade Fairs & Event Locations” category. In the special category "Excellent Brands – Corporate Brand of the Year," it was named "Winner." The awards recognize the strategic evolution of the corporate brand and the new brand identity that Messe Düsseldorf has been rolling out since late 2024.

The “m,” which has been established for many years, remains Messe Düsseldorf’s central identifying mark but has been further developed for modern, digital brand management.

The German Brand Award is one of the most important distinctions for holistic brand management in the German-speaking region and has honored numerous well-known DAX companies as well as other leading brands from business and industry in recent years. In its statement, the jury highlighted in particular that the relaunch translates Messe Düsseldorf’s strength into a contemporary brand identity without abandoning the brand’s established character. Special emphasis was placed on the clear umbrella brand presence, its consistent implementation across digital channels and event formats, and its anchoring in everyday internal practice.

Recognition for consistent brand development
“The double recognition is valuable confirmation for us,” emphasizes Wolfram Diener, President & CEO of Messe Düsseldorf. “With our new brand identity, we are making it even clearer what Messe Düsseldorf stands for: international marketplaces, relevant industry platforms, and the commitment to strengthen our clients’ long-term business success. We are very pleased that an independent expert jury has recognized this development.”

Initiated by the German Design Council, the German Brand Award honors brands that stand out through clear positioning, differentiation, and consistent implementation. In 2026, a total of 1,676 projects from 18 countries were submitted and evaluated by an independent 17-member jury with expertise in business, academia, agencies, and consulting.

The new brand identity shapes the internal and external communication of Messe Düsseldorf.

With its new brand identity, Messe Düsseldorf has strategically advanced its corporate brand, realigning it both visually and in substance. At its core is the guiding principle "For those who create tomorrow's business," which captures the company's ambition to connect people, markets, and innovation.

The “m,” which has been established for many years, remains Messe Düsseldorf’s central identifying mark but has been further developed for modern, digital brand management. The characteristic corporate color orange is complemented by magenta and eye-catching color gradients. The result is a dynamic brand identity that combines recognizability with new flexibility.

The characteristic corporate color orange is complemented by magenta and eye-catching color gradients.

New brand identity shapes internal and external communication
With this recognition, Messe Düsseldorf sees its chosen course confirmed. The development of the brand strategy as well as the conception and implementation of the new brand identity were carried out in close collaboration with the brand and communications agency rheinfaktor. Messe Düsseldorf extends its special thanks to the agency team for the successful collaboration and for its strategic and creative guidance.

Since its launch, the new brand identity has been introduced consistently from the inside out. Employees were involved at an early stage and supported in its application through kick-off formats, training sessions, and toolkits. Externally, the new identity was brought to life through an integrated image campaign that generated more than 170 million contacts within six months. This was complemented by digital channels, social media, employer branding and numerous corporate touchpoints across the exhibition grounds.

Going forward, the new brand identity will continue to be developed consistently across all channels and international activities, further strengthening the company’s positioning as one of the world’s leading trade fair organizers. The German Brand Award 2026 ceremony took place in Berlin on June 25, 2026.

Further information and images relating to the award are available in the German Brand Awards online gallery:

• Gold – „Excellent Brands – Trade Fairs and Event Locations”
  
• Winner – „Excellent Brands – Corporate Brand of the Year”

Messe Düsseldorf Group
Messe Düsseldorf is among the most successful trade fair companies worldwide. It hosts around 40 trade fairs including 20 leading international trade fairs at its 613,000 m² exhibition center. In the 18 halls the international market leaders and top decision-makers of various sectors get together every year in order to present and discover innovations, to exchange and network. The sectors of expertise of Messe Düsseldorf include: “Machinery, Plants and Equipment” including metallurgy and foundry technologies (inter alia drupa, K, interpack, glasstec, wire and Tube); “Retail, Trades and Services” (EuroShop, EuroCIS, ProWein); “Health and Medical Technology” (MEDICA, COMPAMED, REHACARE, A+A); “Lifestyle and Beauty” (beauty Düsseldorf, hair Düsseldorf, The Art of Beauty & Health); “Leisure” (boot, CARAVAN SALON) as well as "Mobility" (XPONENTIAL Europe, Flotte!). Add to this numerous conventions, corporate events, conferences and meetings by its subsidiary Düsseldorf Congress. Abroad, Messe Düsseldorf organizes more than 80 events. The corporate group’s global network encompasses 77 international representation for 140 countries and nine international subsidiaries.