第二届Event Experience Expo (E3) 2026在马尼拉世贸中心举办，促成超500场B2B配对

Event organisers and suppliers generated more than 500 pre-arranged business-to-business meetings at the second annual Event Experience Expo (E3) 2026, held October 28 to 29 at the World Trade Centre Metro Manila (WTCMM).

Organised by World Trade Centre Management Inc. to mark WTCMM’s 30^th anniversary, the two-day tradeshow drew over 2,000 attendees and 70 exhibiting brands spanning event technology, audiovisual production, staging, exhibition construction, logistics, creative services, and catering.

To facilitate dealmaking, participants utilised the Jublia AI platform to arrange advance appointments, meeting at exhibitor booths and in dedicated lounges. Trade networking will continue beyond the physical showfloor through the E3 Connect Hub, which remains active for 12 months post-event to help buyers and suppliers finalise contracts as projects take shape.

Alongside commercial matchmaking, the expo featured extensive educational programming. The E3 Exchange programme hosted industry experts addressing crowd safety, event risk planning, rigging mechanics, event data analytics, and the integration of artificial intelligence in event planning.

Specialised masterclasses also saw strong participation, including a live production design track led by director Paolo Valenciano, and a two-day event management course delivered by the Philippine MICE Academy.

“For buyers, that means more choices and a clearer path to the right partner. For suppliers, it means a chance to win new clients,” said Pamela D. Pascual, chairman and CEO of WTCMM. “My hope is that conversations here will become collaborations, and connections will become contracts.”