AEO任命TEMBO为营销培训合作伙伴
AEO appoints TEMBO as marketing training partner
英国活动组织者协会（AEO）任命行业专家TEMBO为其营销培训合作伙伴，旨在提升会员团队技能。双方计划于2027年初推出由AEO指导委员会定制的系列课程，涵盖面向新人的文案写作基础及面向管理者的AI应用与策略实务。此外，TEMBO将通过博客和白皮书等形式持续提供内容支持，以应对渠道变革与技术迭代带来的挑战。
The Association of Event Organisers (AEO) has appointed TEMBO as its marketing training partner, strengthening the skills support available to marketing teams across its membership.
TEMBO is a specialist partner for the event industry, providing marketing & content training, along with consultancy, content and marketing support services.
This will give AEO members access to practical, event-specific training for marketers at different stages of their careers.
In early 2027, TEMBO will deliver a series of training sessions for AEO members, shaped by the AEO Development Board and AEO’s marketing group.
The programme will include foundation courses for those newer to event marketing, on topics such as copywriting and an introduction to event marketing, alongside practitioner-level sessions for marketing managers covering areas including event marketing strategy and practical AI for event marketing.
TEMBO will also share its expertise through blogs, white papers and insight content throughout the year, promoted across the AEO website, newsletter and social channels.
Anna Golden, chief executive officer at AEO, said: “Marketing teams are behind every full exhibition hall and every sold-out conference, and the way they reach audiences is changing fast.”
She added: “New channels, new tools and AI are all reshaping the job. We want to give our members training that’s built for events and that their teams can use straight away. TEMBO knows this industry well, and we’re looking forward to bringing their expertise to our members, from people starting in event marketing to the managers leading teams.”
Kate Disley, founder and CEO of TEMBO, said: “Investing in the people who market our events is an investment in the future of our industry. We need to nurture new talent and give experienced marketers the support and space to keep developing, so they can build rewarding careers and help our events thrive.”
She added: “We’re proud to be working with AEO to make that development more accessible to its members. For
us, this partnership is about sharing what we’ve learnt, building confidence and helping develop the
next generation of event marketing leaders.”
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来源：Exhibition News · exhibitionnews.uk