UFI欧洲大会2026工作坊聚焦重构参展商价值主张
Worth Every Euro? Rebuilding the Exhibitor Value Proposition
UFI欧洲大会2026举办工作坊，讨论在参展成本上升、营销预算受压背景下如何重构展览会的参展商价值主张。工作坊围绕帮助参展商向自身利益相关方证明投资回报、提供展前展中展后全流程支持、建立伙伴式参展商关系，以及数据与AI如何改变主办方吸引和留存参展商等议题展开。
Outcome of an Insight Series workshop, UFI European Conference 2026
Exhibitors are under pressure to justify every line of their marketing budget, and exhibition participation is no longer a given. The cost of showing up is rising, the outcomes they expect are shifting, and the alternatives competing for their spend have never been more numerous. In this interactive workshop, we challenged assumptions about what exhibitors truly need from a show. How do you help them prove ROI to their own stakeholders? How do you support them before, during, and after the event — not just on the floor? What does a genuinely partnership-based exhibitor relationship look like? And how will data and AI change the way you attract, retain, and grow your exhibitor base?
Workshop Facilitators
来源：UFI · ufi.org