互动艺术展 Balloon Museum「EUPHOЯIA – Art is in the Air」在伦敦 Immerse LDN 开幕

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The interactive art exhibition EUPHOЯIA - Art is in the Air opened at Immerse LDN on 24 October 2026. The arrival of Balloon Museum marks the venue’s 14th event as the entertainment district surpasses 1.7 million ticket sales.

The interactive art experience becomes the 14th event to open at Immerse LDN. Picture: Excel/Immerse LDN

Founded in Italy in 2021 and produced by Lux Entertainment, Balloon Museum presents large-scale installations by contemporary artists, including Turner Prize winner Martin Creed. The exhibition has previously appeared in more than 20 major cities across Europe, North America and Asia. At Immerse LDN, it brings interactive artworks to audiences of all ages. Adult tickets start at £26, children’s tickets at £20 and family tickets at £59.

Immerse LDN Expands Its Immersive Entertainment Programme

Located on ExCeL London’s redeveloped waterfront in the Royal Docks, Immerse LDN is being developed as part of the venue’s wider investment programme. Once fully completed, the district is planned to cover more than 160,000 square feet and host immersive experiences and original productions across purpose-built venues. With Balloon Museum joining its programme, Immerse LDN is preparing to offer four experiences concurrently ahead of the festive season.

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