Event Industry News 在特威克纳姆万豪球场（Allianz Stadium, Twickenham）录制圆桌讨论，聚焦“目的地场馆效应”

What makes a venue more than just a place to host an event?

Recorded live at Allianz Stadium, Twickenham, this Event Industry News roundtable, hosted by James Dickson, brings together event professionals to explore the growing importance of the destination experience and how venues are adapting to changing expectations.

From investment in event technology and flexible conference spaces to immersive experiences, creative networking and rethinking traditional event formats, the discussion explores what today’s organisers and delegates really want.

The conversation also tackles the practicalities of venue selection, including budgets, accessibility, location and sustainability, while highlighting how unique experiences can create stronger connections and more memorable events.

With insights from the Allianz Stadium team and experienced event organisers, this lively discussion offers plenty of food for thought for anyone planning their next event.

Watch the full session to discover why the destination experience is becoming an increasingly important part of event planning.