展会模式如何面向未来？UFI 欧洲大会 2026 工作坊探讨传统展览模式的转型
Future-Proof or Fading Out? Reimagining the Exhibition Model
UFI 欧洲大会 2026 举办“洞见系列”互动工作坊，探讨传统展览模式面临的压力与转型方向。工作坊围绕如何创造真实业务成果、碎片化数字环境下的有效推广、新一代参会者期待的有意义社交，以及 AI 将如何重塑活动的设计、交付与衡量等议题展开。该工作坊音频已作为播客节目发布。
Outcome of an Insight Series workshop, UFI European Conference 2026
The traditional exhibition model is under pressure. Attendees expect more, younger generations engage differently, and the industry’s environmental footprint is increasingly hard to ignore. In this interactive workshop, we challenged long-held assumptions about how events create value. How do you drive real business outcomes, not just attendance? How do you promote more effectively in a fragmented digital world? What does meaningful networking look like for a new generation? And how will AI reshape the way events are designed, delivered, and measured?
An audio recording of this workshop is available as a podcast episode.
Workshop Facilitators
来源：UFI · ufi.org