UFI欧洲大会2026工作坊探讨如何把观众体验打造为商业资产
Built For Who Exactly? Rethinking Visitor Experience As a Commercial Asset
UFI在2026年欧洲大会（UFI European Conference 2026）的洞察系列工作坊中，围绕观众越来越难吸引、更易流失和更挑剔的现状，探讨展会观众体验设计。议题包括如何精准触达目标观众、设计有真实价值的现场动线、实现规模化个性化，以及把一次性观众转化为忠实拥护者。
Outcome of an Insight Series workshop, UFI European Conference 2026
Visitors are harder to attract, quicker to disengage, and more demanding than ever. Registrations no longer guarantee attendance, and attendance no longer guarantees satisfaction. In this interactive workshop, we challenged assumptions about what visitors actually want from a show experience. How do you cut through the noise to reach the right audience in the first place? How do you design an on-site journey that delivers genuine value, not just footfall? What does personalisation look like at scale? And how do you turn a one-time visitor into a loyal advocate?
Workshop Facilitators
来源：UFI · ufi.org