Legends Global 与亚利桑那州梅萨市签署五年协议，接管梅萨会展中心及露天剧场运营
Legends Global Mesa Convention Center Management Deal
Legends Global 与亚利桑那州梅萨市达成五年管理协议，将负责运营梅萨会展中心及相邻的 Mesa Amphitheatre 露天剧场，场馆所有权仍归市方。会展中心拥有近4万平方英尺室内会议展览空间，每年举办超过300场活动。双方还将共同制定露天剧场的升级计划，但财务条款与改造预算尚未公布。
Legends Global will manage Mesa Convention Center and Mesa Amphitheatre under a five-year agreement with the City of Mesa, Arizona, overseeing operations, marketing, and strategy for both downtown facilities.
The city will retain ownership of the venues. Announced Oct. 15, the agreement also calls for Legends Global to work with Mesa on an upgrade schedule for the amphitheater. The announcement did not disclose financial terms, a management start date, or a budget for improvements.
NEW MANAGEMENT, CITY OWNERSHIP
Mesa Convention Center offers nearly 40,000 square feet of indoor meeting and exhibit space, including a 19,000-square-foot main exhibit hall and 26 breakout rooms. It also has 40,000 square feet of outdoor function space.
According to the announcement, the convention center hosts more than 300 functions annually, including conventions, tradeshows, banquets, and community gatherings. Legends Global plans to focus on service and event operations while supporting the city’s efforts to attract additional business.
The adjacent Mesa Amphitheatre, built in the late 1970s, accommodates approximately 5,000 guests. Planned improvements will focus on revenue potential, service, and the experience for performers and attendees, although specific projects remain unannounced.
A REGIONAL NETWORK CONNECTION
The agreement gives Mesa access to Legends Global’s venue network and booking resources. The company already operates State Farm Stadium and Desert Diamond Arena in the Phoenix metropolitan area.
“Our goal is to expand the quantity, quality and diversity of the entertainment we bring to Mesa, which speaks to all segments of the Mesa community,” said Josh Kritzler, president, North American Venues & Content, Legends Global. “We want residents and the broader region to feel a sense of connection to and pride in both the convention center and the amphitheater.”
Legends Global’s convention center portfolio also includes Moscone Center in San Francisco, Colorado Convention Center in Denver, and Pennsylvania Convention Center in Philadelphia.
Legends Global provides venue management, hospitality, consulting, sales, partnerships, merchandise, and event booking services. For more information, visit legendsglobal.com.
Press release submitted by Legends Global. Edited by Exhibit City News for clarity, length, and style.
Related stories
Las Vegas EDPA Family Night Brings Industry Together at Ballpark
来源：Exhibit City News · exhibitcitynews.com