Premagic与VOXO合作延长活动内容生命周期

Premagic, an event marketing platform, has partnered with VOXO, a Swedish based-event content platform, to help organisers make more use of material generated during live sessions once the event itself is over.

The two companies’ technology covers different stages of the same problem. VOXO uses AI to capture keynotes, panels and fireside chats and turn them into summaries, reports, podcasts and other content that can be shared afterwards. Premagic then distributes that material to attendees, speakers, exhibitors and sponsors, and helps them push it out further on social media.

Premagic and VOXO first connected in 2024 and have spent the time since looking for ways to combine their platforms. This partnership formalises that work.

“Our focus has always been on what happens next, how do you get that content in front of people and make it easy for them to engage with and share? Bringing those capabilities together is a natural fit,” said Anup Mohan, founder and chief executive of Premagic.

Johan Wadenholt, chief executive of VOXO, said the deal adds a distribution layer VOXO didn’t have on its own: “The value of an event shouldn’t end when the session ends… Partnering with Premagic adds an important distribution and engagement layer, helping that content reach the audiences it was created for.”

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