PLAYSCAPE——Vedanta德里半程马拉松2026博览会在新德里Yashobhoomi开幕

The three-day expo brings sports, fitness and wellness into the spotlight through brand experiences and engagement during race week.

PLAYSCAPE – Vedanta Delhi Half Marathon (VDHM) 2026 Expo commenced today at Yashobhoomi – India International Convention & Expo Centre (IICC), Dwarka, New Delhi. Running from 15 to 17 October, the expo is organised by Procam International in collaboration with Exhibetter Global as part of the race-week activities surrounding the Vedanta Delhi Half Marathon.

Positioned as an experiential platform, PLAYSCAPE brings together sports, fitness and wellness brands, creating opportunities for product discovery, brand engagement and interaction with the running community.

Bringing Brands Closer to the Fitness Community

The expo focuses on sports and fitness-related products, wellness offerings, brand activations and interactive experiences. Its positioning reflects the growing role of experiential platforms in connecting brands with audiences through shared interests, active lifestyles and community participation.

For brands, such platforms offer a setting to engage directly with fitness enthusiasts and runners in an environment centred on sport and wellbeing.

A Key Stop for Marathon Participants

PLAYSCAPE also serves an important operational purpose during race week: registered participants collect their race bibs at the expo. This brings runners to the venue ahead of race day while placing them in an environment featuring sports, fitness and wellness-related offerings.

The expo runs through 17 October 2026, with the Vedanta Delhi Half Marathon scheduled for 18 October 2026.

Spotlight on Experiential Marketing

By combining race-week participation with brand engagement, PLAYSCAPE highlights how sporting events can extend beyond the competition itself. The expo provides a setting for brands to connect with a fitness-focused audience while bringing the wider running community together ahead of race day.