会议会展从业者用AI发展业务的8种实用方法
8 Practical Ways Meetings and Events Pros Can Use AI to Grow Their Business
Eric Rozenberg提出会议会展从业者可借助AI发展业务的八条实用建议：先梳理流程再引入AI工具，将供应商搜寻、数据录入、提案制作等重复性任务自动化，同时利用AI分析参会者反馈以增强个性化体验。他强调AI应作为助手而非替代，需人工审核产出内容，并注意数据隐私与安全、聚焦学习而非频繁追新工具。
There has never been a more exciting time to own a meetings and events business.
Not only is our industry one of those that is thriving in an AI world but, with the right processes, any business owner can now focus on what they do best while automating many tasks that, in the past, were taking hours to complete. There are so many opportunities where AI can do in 15 minutes what would have taken an individual business owner much longer—and the “past” I’m referencing was less than two years ago!
[Related: More Best Practices and Checklists From Meetings Today]
The main mistake business owners make is that they adopt an LLM (large language model) or an AI tool without looking first at their processes—and more often than not, without any process in place at all.
In other words, they are accelerating something that has not been fixed yet and are remaining in the bottleneck of their business while continuing to be overwhelmed. As Peter Drucker, the “Father of Modern Management,” said many decades ago: “There is nothing so useless as doing efficiently that which should not be done at all.”
Here are eight ways meetings and events professionals can leverage AI to grow their event business.
More Articles by Eric Rozenberg
1. Go Back to the Fundamentals
Why did you start your business in the first place? What are your strengths? Develop processes and ask yourself what you should be focusing your time on and who can execute that task instead of you. Then, decide what you are going to delegate and automate with AI.
2. Automate the Tactical and Repetitive
Focus on the strategic: AI can take care of repetitive tasks—think sourcing vendors, data entry, proposal building and even drafting emails or brainstorming marketing content. This frees up your time for what truly matters: building relationships, designing creative experiences and strategic thinking.
[Related: Lessons From AI Power Users for Planning Meetings]
3. Enhance Personalization and Engagement
AI-driven tools can help you better understand your attendees’ interests and needs, allowing for more tailored experiences. For example, AI can analyze attendee feedback or engagement data in real time, helping you adjust content or flow on the fly to keep audiences engaged.
4. Create Content and Marketing Materials
AI can generate ideas for event themes, write compelling subject lines and even create visual content for landing pages. It’s not about letting AI do all the creative work, but about using it as a starting point to spark your own ideas and save time.
5. Be Human First and Use AI as an Assistant, Not a Substitute
Always review and personalize what AI produces. The best results come when you combine AI’s efficiency with your own human touch and industry expertise. Be human first. Use AI as much as you can, but don’t let it make you “dumb.” Keep your free-thinking and your own judgement.
6. Ethics, Privacy and Data Security
Be mindful of ethical considerations and privacy regulations. Make sure you understand what data your AI tools collect and how they use it. Always communicate transparently with clients and attendees about their data.
[Related: 8 Easy Ways to Use AI to Plan, Expand and Measure Your Events]
7. Continue Learning but Remain Focused on Your Business
The hardest part about AI is often just retraining your brain to use it in new ways. The danger is that you have a new model coming out every month, a new tool every week, and you might be spending your life experimenting. So, decide on your tech stack and focus your learning for several weeks before moving onto something else as you still have a business to run and clients to satisfy.
8. Know That No One Does It Alone
Success doesn’t happen in a vacuum. The common systematic thread among successful people is that they have a mentor, a coach, a group of advisors that supports them and also challenges them. Who is your business mentor?
About the author
Eric Rozenberg is the founder and CEO of Event Business Formula, where he teaches event entrepreneurs and business owners how to create predictable revenue, build stronger teams, reduce owner dependency and develop businesses that are scalable, transferable and ultimately sellable. He is also the founder of Eric AI, the meetings and events industry’s first AI-powered business mentor, available 24/7 in 77 languages. Eventbusinessformula.com
来源：Meetings Today · meetingstoday.com