Exhibition News观察：Business Design Centre举办Good Housekeeping Live强调体验感

This week, Business Design Centre has been host to Good Housekeeping Live, an event hosted by the publisher of Good Housekeeping magazine as well as Country Living Christmas Market.

Part general consumer event, part Christmas market, Good Housekeeping Live saw stands of various (often Christmas-related) vendors selling their wares to consumers. There were exhibitors ranging from KatKin, a boutique cat food company, to a Japanese knife vendor, a stand promoting English gin and one stall that sold Mongolian cashmere goods from a local consortium of nomadic tribes.

Do consumer shows have something to teach B2B events?

One thing that was apparent was that the “experiential” aspect of the event was taken very seriously. From the decorations covering the venue to the smells perceptible throughout the venue, it was clear that organisers took the overarching experience of being at the event very seriously.

And while it is true that a Christmas event lends itself naturally to this experiential quality, as we associate so many senses, be they smell, taste, touch or sight, with Christmas time, there is surely a lesson to be learned for those more corporate events that focus more on lead capture than on the overall experience of being at the event.

The post What it was like at BDC’s Good Housekeeping Live appeared first on Exhibition News | The trade for shows..