巴林展览中心成为UFI钻石级赞助商

Exhibition World Bahrain (EWB) has signed a two-year Diamond Sponsorship agreement with UFI, the Global Association of the Exhibition Industry. The agreement was signed during the 93rd UFI Global Congress, hosted at EWB from 2 to 5 November 2026. Diamond is the association’s highest sponsorship tier.

As a Diamond Sponsor, EWB gains visibility across UFI’s international network of exhibition organisers, venue operators, industry associations and partners. It also gains access to industry leaders through UFI’s global and regional events, research, education programmes, advocacy work and communication platforms.

The agreement includes sectoral and geographical exclusivity. For its duration, EWB will be UFI’s only Diamond Sponsor among Middle East-based venues and service providers.

Ms. Sara Ahmed Buhejji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA) and Chairperson of Exhibition World Bahrain (EWB), commented: “Becoming a UFI Diamond Sponsor is an important step in strengthening Bahrain’s international standing in the global exhibitions and business events industry. It allows us to deepen our engagement with industry leaders, build lasting relationships and showcase what Bahrain offers as a host for exhibitions, conferences and major business events. Signing this agreement while we welcome the global exhibitions community to Bahrain for the UFI Global Congress makes the occasion particularly meaningful.”

Mr. Chris Skeith OBE, CEO and Managing Director of the Global Association of the Exhibition Industry (UFI) said: “We are delighted to welcome EWB as a UFI Diamond Sponsor. This partnership reflects a shared commitment to the growth of the global exhibitions industry and to stronger connections across our international community. Bahrain has demonstrated its ambition and capability as a host for international exhibitions and business events, and we look forward to working closely with BTEA and EWB to create new opportunities for engagement, knowledge exchange and collaboration.”

Over the two years, the sponsorship will support a programme of international engagement and tailored activations across UFI’s calendar. This includes visibility at major UFI events such as the Global CEO Summit and regional conferences. It also includes exposure through UFI’s digital platforms, industry publications, research communications and social media channels.

The collaboration reflects Bahrain’s continued commitment to strengthening international partnerships, supporting the growth of its business events sector, and reinforcing the Kingdom’s position as a competitive destination for international exhibitions and conferences.