IAEE 以战略准入合作伙伴身份加入 Discovering Butterflies 的 S.H.E. Lab 计划
IAEE Supports Discovering Butterflies' S.H.E. Labandtrade; Initiative as Strategic Access Partner
国际展览与项目协会（IAEE）宣布以战略准入合作伙伴身份加入 Discovering Butterflies 的 S.H.E. Lab 计划，助力培育会展与活动行业的新兴女性领导者。IAEE 将协助识别行业人才管道中的机会与缺口，共建职业与社交连接路径，并延伸其六阶段 Access Pathway 框架。双方高层表示，此次合作将为下一代女性领导者提供真实的准入与机会。
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Associations/Press
9/9/2026
DALLAS – The International Association of Exhibitions and Events® (IAEE) announced today that it has joined the S.H.E. Lab™ Initiative (Supporting Her Evolution) as a Strategic Access Partner. This flagship program of Discovering Butterflies is dedicated to preparing emerging women leaders through career access, experiential learning and strategic industry connections.
In this role, IAEE will bring its industry perspective and expertise to the S.H.E. Lab™ Initiative, helping to shape what meaningful access looks like for the next generation of women leaders across the exhibitions and events ecosystem. IAEE will work alongside the program to identify opportunities and gaps within the industry’s talent pipeline in addition to helping build stronger career and networking pathways that expand connections.
The partnership extends Discovering Butterflies’ signature Access Pathway™, a six-stage framework designed to transform potential into professional opportunity:
- Assess
- Clarify
- Connect
- Experience
- Step Into Visibility
- Scale Access
Through this collaboration, IAEE will help connect emerging leaders with the relationships, exposure, and visibility needed to advance their careers within exhibitions and events.
“IAEE is proud to stand alongside Discovering Butterflies in providing real access and opportunity for emerging women leaders,” said IAEE President and CEO Marsha Flanagan, M.Ed., CEM. “This initiative speaks to the core of IAEE’s ongoing commitment to supporting women who have dedicated themselves to elevating our industry and we look forward to contributing to its mission.”
“Beyond qualified candidates, organizations need prepared, connected and experience-ready emerging leaders," added Sherron Washington, Founder and CEO of Discovering Butterflies. “IAEE’s support allows us to bring true insight that reflects what the exhibitions and events industry actually needs. Together, we’re building stronger, more connected pathways for the next generation of women leaders.”
Learn more about Discovering Butterflies and the S.H.E. Lab™ Initiative here.
About IAEE
Trusted since 1928, IAEE provides quality and value to its members through leadership, service, education and strong relationships. IAEE is the largest association of the exhibitions and events industry in the world, with a membership of show organizers, corporate event marketers and exhibition suppliers. IAEE members represent more than 20,000 exhibitions and buyer-seller events around the world, and the organization advocates and promotes the awareness of face-to-face exhibitions and events as the primary medium for business development and growth. IAEE provides relevant, timely and innovative education to its members and the industry. IAEE recognizes its strategic partners: 4imprint, Brown & Brown, Convention News Television (CNTV), eShow, Freeman, GES | onPeak, IMEX, New Orleans & Company, New Orleans Ernest N. Morial Convention Center, Snöball and Swapcard. Visit www.iaee.com for more information.
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来源：EXHIBITOR · exhibitoronline.com