博洛尼亚会展目的地更新2026：交通、场馆与会议竞争力概览

BOLOGNA'S FEATURES

Natural and cultural factors

Bologna is a renowned Italian destination, known for its well-preserved medieval city centre and iconic landmarks such as the Two Towers and the Sanctuary of San Luca. Its rich cultural offering evolves throughout the year, giving visitors a wide choice of experiences beyond its historic heritage. From art and gastronomy to music, sport and major cultural events, Bologna offers a diverse programme that reflects the city’s vibrant identity and gives event organisers many opportunities to complement their programmes with authentic local experiences.

General and transport infrastructure

Bologna is one of Italy’s key transport hubs, offering excellent air, high-speed rail, and road connections. Bologna Guglielmo Marconi Airport has become a major international gateway, consistently handling more than one million passengers per month. The city is also a key stop on Italy’s high-speed rail network, with frequent connections to major Italian cities, while its strategic position on the motorway network makes it easily accessible by road. In the coming months, Bologna’s new tram network will further enhance urban mobility and connectivity across the city.

Tourist infrastructure

Bologna offers a strong combination of quality and value, with a wide range of accommodation options suited to different types of visitors and budgets. The city’s hotel offering continues to evolve, with new properties joining the market. In the coming years, a new five-star hotel and a four-star property are also expected to open in the heart of the city centre, further expanding the accommodation offer in a prime location. Together with its established portfolio of hotels, restaurants, cultural attractions and visitor services, these developments are strengthening Bologna’s ability to accommodate both leisure and business travellers.

Meetings infrastructure

Bologna offers a versatile meetings infrastructure, with venues to suit a wide range of events and formats: dedicated congress centres, unconventional venues, theatres and cinemas, hotels with conference facilities, museums and many other distinctive spaces. The city’s offer is set to expand further with the opening of Unipol Hall at BolognaFiere. The new multifunctional venue will cover approximately 12,000 sqm, with an internal height of 25 metres and a maximum capacity of up to 12,000 spectators. Its flexible configuration will add a major new option for conferences, corporate events, exhibitions, entertainment and large-scale gatherings.

Marketing buzz

Bologna is an established international meetings destination, consistently ranking among Italy’s leading cities for association events. According to ICCA’s 2025 statistics, Bologna ranked 28th in Europe and 53rd worldwide, placing third in Italy. The city also ranked 34th worldwide and second in Italy in the 2025 UIA International Meetings Statistics. Bologna’s strong intellectual capital is another key asset, supported by its academic and scientific community and by the Bologna Ambassador Programme, which has so far involved 114 ambassadors promoting the city as a destination for international conferences and events.