1st Arabia与Comexposium签署备忘录，合作开发沙特SILMO及SOLUTRANS展会

Saudi-based organiser 1st Arabia for Tradeshows and Conferences (1st Arabia) has been selected by France-based international event organiser Comexposium, as a local partner for the development of two of Comexposium’s exhibitions in the Kingdom. The partnership was formalised with the signing of a Memorandum of Understanding between the two companies on the sidelines of the UFI Global Congress in Bahrain.

The partnership will initially focus on two international exhibition brands operated by Comexposium, which 1st Arabia will support as a local partner in Saudi Arabia:

• SILMO: An international exhibition dedicated to the optical and eyewear industry, connecting professionals, manufacturers and leading brands.
• SOLUTRANS: An international exhibition focused on commercial vehicles, transport solutions, logistics and sustainable mobility.

Comexposium and 1st Arabia aim to facilitate business connections, encourage knowledge exchange and strengthen Saudi Arabia’s position as a regional hub for international exhibitions and conferences.

The collaboration also aligns with the objectives of Saudi Vision 2030, supporting economic diversification, international investment and the growth of the Kingdom’s business events sector.

Bilal Al Barmawi, CEO of 1st Arabia, said: “We are proud to partner with Comexposium in Saudi Arabia and to support the development of its leading exhibitions in the Kingdom. This collaboration reflects our commitment to connecting global industries with the Saudi market and delivering high-quality business events that contribute to the Kingdom’s economic growth and Vision 2030 ambitions.”

Jawad El Hajri, general manager, Comexposium KSA & Middle East, added:

“This partnership with 1st Arabia is an important opportunity to strengthen our presence in Saudi Arabia and to connect our international exhibition communities with one of the region’s most dynamic markets. We look forward to working together to develop SILMO and SOLUTRANS in the Kingdom.”

Comexposium operates leading brands across industry sectors, including SIAL, the world’s largest network of food industry events and Rétromobile & Solutrans (Transport & Mobility).

The Group is headquartered in Greater Paris, and employs 1,200 people across its various subsidiaries. In 2026, the Group launched Comexposium Middle East, based in Riyadh.

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