Wicket发布未来会议市场报告：面部认证成主流，NVIDIA GTC参会者自愿注册率达82%
Most conference attendees opt in for facial authentication, Wicket finds
面部认证已从试点转为大型会议的默认配置，Wicket报告显示在提供选择时平均有82%的注册参会者自愿加入该系统。以NVIDIA GTC为例，该技术将身份核验至胸卡打印的时间缩短至15秒，且参会者在单次活动中平均使用三次进行分会场或VIP体验准入。报告指出，清晰的技术解释、可见标识及隐私问题的前置沟通是推动采纳的关键因素。
Wicket发布的报告基于超100万条交互数据，量化了面部识别技术在大型会议中的高采纳率（82%）及效率提升（15秒完成胸卡打印），为会展主办方评估生物识别技术的规模化落地提供了实证参考。
Queues are vanishing at events. Facial check-in is now the norm, with 82% of attendees opting in willingly.
Facial authentication company Wicket has published a report, Market Report: The Conference of the Future is Already Here, arguing that biometric check-in has moved from pilot to default at major conferences based on its own data from more than 1m enrolments and interactions across events it has worked on.
Most attendees opt in when given the choice
The headline finding: when offered as part of registration, most attendees opt in. Wicket says an average of 82% of registered attendees chose to enrol at NVIDIA GTC in 2025 and 2026, and argues organisers should plan for majority participation rather than treating facial authentication as a niche add-on.
Cutting the queue
At GTC 2025, Wicket says it moved attendees from identification to printed badge in 15 seconds, with a single keynote entry point handling up to 40 people a minute; Salesforce has separately reported facial check-in running three times faster than general badge pickup at Dreamforce.
Beyond the check-in desk
The report also found enrolled attendees used facial authentication roughly three times per event once enrolled, beyond check-in alone for session access, keynote entry, VIP experiences and activations, and that adoption worked best where organisers explained the technology clearly, used visible signage, kept enrolment opt-in, and addressed privacy questions upfront.
Wicket’s track record
Wicket, a Gartner-recognised “Cool Vendor” in event technology for 2024, says its technology has handled more than 4m entries and credential scans at NVIDIA GTC alone, and separately claims over 10m biometric authentications across its full client base, which spans conferences, pro and college sports venues and secure facilities.
View the report here.
来源：Conference & Meetings World · c-mw.net