CBRE–ASSOCHAM 报告：印度力争进入全球 MICE 前 20 并占全球市场 2%
India targets top 20 global MICE ranking
CBRE–ASSOCHAM 报告显示，印度提出建立国家定价与基础设施框架，目标是占全球会奖旅游（MICE）市场 2% 并进入 ICCA 全球前 20 目的地。报告指出 2024 年印度举办 141 场 ICCA 认证国际会议、位居亚太第七，并建议强化 'Meet in India' 品牌、加快设立 MICE 推广局及利用 G20 遗留场馆设施。
According to the CBRE–ASSOCHAM report, India’s MICE industry has called for a national pricing and infrastructure framework to strengthen the country’s competitiveness in hosting international business events. India aims to capture 2 per cent of the global MICE market and secure a position among the top 20 International Congress and Convention Association (ICCA) destinations. The report also observes competitive pricing, improved connectivity, and destination-level coordination as important factors supporting MICE growth.
With 141 ICCA-qualified international meetings hosted in 2024, India ranked seventh in Asia-Pacific. The report also recommends strengthening the ‘Meet in India’ brand, accelerating the establishment of MICE Promotion Bureaus, and leveraging G20 legacy infrastructure to attract recurring international events.
来源：MICE Talk · micetalk.com