泰国会展局推出 Visitor Power Up 计划：以行业协会买家团助力2026年B2B展会增长
The Association Advantage: Why Thailand Is Putting Industry Communities at the Heart of Exhibition Growth
泰国会议及展览局（TCEB）推出 Visitor Power Up 计划，2026年在精选B2B展会上支持由行业协会、商会及联合会组织的国际买家代表团。该计划聚焦 ASEAN+6 市场，通过 facilitated networking 和 curated business matching 促进高质量买卖双方对接，帮助参展协会及成员联系合格买家、提升采购成效并加速成交。
Article from our Diamond Sponsor, TCEB
Trade associations do not just represent industries, they help move them forward By mobilising their members, they shape how markets connect, trade, and grow, making them a powerful driver of exhibition success.
Today, exhibition performance is defined not by visitor numbers alone, but by the quality of participation. Qualified buyers create meaningful business opportunities, attracting stronger exhibitors and reinforcing a virtuous cycle across the entire exhibition ecosystem.
Recognising this shift, the Thailand Convention & Exhibition Bureau (TCEB) has recently launched the Visitor Power Up initiative. The programme supports organised international buyer delegations through associations, chambers of commerce, and federations at selected B2B exhibitions in 2026. With a strategic focus on the ASEAN+6 markets, it promotes high-value participation through facilitated networking and curated business matching, ensuring more targeted and effective buyer–exhibitor engagement.
For participating associations and their members, the main value lies in connecting with qualified buyers, strengthening sourcing outcomes, and accelerating deal-making in a focused exhibition environment. Associations interested in bringing buyer delegations to Thailand are encouraged to contact Thai exhibition organisers to learn more about the special privileges available under the programme. For more information, please contact the Thailand Convention & Exhibition Bureau (TCEB) at exhibitions@tceb.or.th.
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来源：UFI · ufi.org